Only real milk deserves to be called milk, says Ericksen truth-in-labeling measure

Bill would bar non-dairy substitutes from being marketed as “milk”

Federal inaction forces states to act

Similar law approved in North Carolina

OLYMPIA – A bill prohibiting makers of milk-substitute products from calling their products “milk” has been introduced by Sen. Doug Ericksen, R-Ferndale.

Ericksen’s truth-in-labeling legislation is aimed at makers of soy, almond and other non-dairy milk-substitute beverages. Only milk and products containing milk would be allowed to use the term. The measure has been filed as Senate Bill 5349.

“Consumers deserve to know the truth,” Ericksen said. “These products aren’t milk. Unfortunately, federal regulators have been slow to crack down on products that purport to be milk, and states are forced to take action.”

Last year, the state of North Carolina enacted similar legislation, contingent on neighboring states enacting similar laws.

Ericksen’s bill is scheduled for a hearing before the Senate Agriculture, Water, Natural Resources and Parks Committee at 1:30 p.m. Jan. 29.